EPISODE 16
You Don’t Need A Big City To Build A Big Practice
with Dr. Talon Maningas
Dr. Talon Maningas launched a cash-pay cosmetic surgery and med spa practice in Joplin, Missouri — a town of 51,000 people with a median household income of $38K — and built it into a thriving multi-provider enterprise over a decade.
In this episode, he and Dr. Mulholland break down how he hired for character over credentials, sequenced his product offerings from injectables to energy-based devices, and used a simple facial analysis sheet to turn a $600 Botox consult into $58,000 in lifetime patient value.
You’ll also get a candid look inside a practice that cracked the code on patient retention in a small market — built on scalable systems, pre-qualification consult calls, automated drip-and-nurture marketing, and a six-stage sales funnel that transforms first-time patients into lifelong brand ambassadors.
About Our Guest:
Dr. Maningas is certified by the American Board of Cosmetic Surgery, the American Board of Facial Cosmetic Surgery, and the American Osteopathic Board of Otolaryngology – Head and Neck Surgery. He runs a very successful cosmetic practice based in Joplin, MO that offers full body and facial cosmetic surgery. He is a current Fellow for the AACS, a key opinion leader, national speaker and trainer for InMode Aesthetics, serves on the Board of Trustees for the American Board of Cosmetic Surgery and the American Board of Facial Cosmetic Surgery. When Dr. Maningas is not in the clinic or educating, he enjoys spending time with his wife Aimee and their 3 kids.
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