Kristina Donnay almost never offered pelvic health treatments at all. Then her sales rep dared her to spend one week simply asking her female patients whether they were dealing with incontinence, and promised to drop it forever if they said no. What she heard changed her practice. Patient after patient told her their leakage was “normal,” something they had quietly lived with for years. The last patient of that very first day was a 69-year-old widow, too afraid to start dating again for fear of an accident in front of someone new. Kristina signed for the Empower device that same night and treated her among the first. That patient has now been married a full year, and tells Kristina every visit that she would still be alone without it.

In this episode, she also breaks down:

• The pricing psychology she uses in every consultation, including why “only” and “we’re going to start” are two of her most deliberate words with patients
• How she found her first male performance patients organically, without advertising at all, and why they are usually already attached to her female patients
• Why she prices her weight-loss and hormone programs to work alongside each other rather than compete, and how her two-pillar model holds up when the aesthetics market softens