EPISODE 22
She Cut Almost Every Discount and Grew Her Business
with Dr. Kristina Donnay
Dr. Kristina Donnay almost trained her patients out of ever paying full price. Then one overheard receptionist conversation changed everything. In this episode she explains why she stopped her flash sales, Mother’s Day promos, and “Taco Tuesday” discounts cold turkey, and replaced them with just two sales events a year that now bring in her highest revenue days ever, most recently beating her previous record by $10K.
She breaks down her “Kmart layaway” VIP memberships that keep patients engaged between events, why her big energy treatments like Solaria CO2 and Morpheus are the only things she ever puts on sale, and why the small recurring services stay full price. If you have trained your clients to wait for the next discount, this one is for you.
About Our Guest:
Dr. Kristina Donnay, is a Doctor of Nursing Practice and board-certified Family Nurse Practitioner, and the founder and owner of Maricopa Wellness Center in Arizona.
Born and raised in Arizona, Dr. Donnay began her career as an Emergency Room nurse and forensic nurse, where she developed the clinical precision and compassion that now define her approach to patient care. She later earned her doctorate and built Maricopa Wellness Center into a respected, technology driven practice specializing in hormone optimization, regenerative treatments, and advanced aesthetic medicine.
In addition to leading her own clinic for the past seven years, Dr. Donnay is an educator and national speaker within the medical aesthetics industry, collaborating on clinical protocols and training providers across the country.
She’s also a wife, mother of two, and an advocate for balancing innovation with integrity in healthcare.
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