EPISODE 18
He Cut Beverly Hills Prices in Half and Built an Empire
with Dr. Robert Setari
Dr. Robert Setari trained as an internist, survived a career-altering illness, and rebuilt his career from scratch — eventually founding multiple cosmetic centers across Southern California and amassing over 100 million views online.
In this episode, he and Dr. Mulholland break down how Dr. Setari scaled a cash-pay liposuction practice without private equity or corporate backing. You’ll hear how a fellowship-first approach built his clinical edge, how cutting Beverly Hills pricing in half exploded his patient volume, and how he replicated his brand across locations by training and deploying associate physicians.
You’ll also get a candid look at the operational moves behind his growth — subleasing before committing to overhead, hiring a call center for heart over credentials, and running a split pricing model that protects his premium brand while widening patient access. If you’re building or scaling a cash-pay practice, this episode is the playbook.
About Our Guest:
Dr. Robert Setari is a licensed medical doctor and general practitioner based in Beverly Hills, California, specializing in advanced cosmetic medicine and body contouring. He completed his undergraduate studies at the University of Pennsylvania, graduating Cum Laude with a double major in Biology and the History & Sociology of Science. He went on to earn his medical degree from the George Washington University School of Medicine and Health Sciences and completed his specialty training in Internal Medicine at the prestigious Washington Hospital Center in Washington, D.C.
A true medical polymath, Dr. Setari is recognized as one of the United States nationally recognized experts in venous disease since 1996 and he has become a recognized leader in minimally invasive body contouring since 2007. He spent more than three decades pushing the boundaries of conventional medicine focusing on advanced cutting-edge treatments in aesthetic medicine, regenerative therapies, longevity science, and next-generation mental health care. Today, he is the founder of several cosmetic centers and the NuvoMind Mental Health Centers in Southern California, where his work remains at the forefront of medical innovation.
Beyond his clinical practice, he is a prominent voice in digital health communication. Known online as Dr. Setari, he shares medical insights and patient interactions with a massive global audience, amassing over 200,000 followers and more than 100 million views across his social media platforms.
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